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Brut (cologne)
・ Brut Cocktail
・ Brut de femme
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・ Brutakhi
・ Brutal (album)
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Brut (cologne) : ウィキペディア英語版
Brut (cologne)

Brut ((:bʁyt)) is the brand name for a line of men's grooming and fragrance products first launched in 1964 by Fabergé. The Brut line would grow to include aftershave, balms, and deodorant. Packaged in a green glass bottle with a silver-coloured medallion, it is still sold as of 2015.〔(Brut World | Official website )〕
==History ==
In 1968, a budget range was marketed as Brut 33 because it contained 33% of the fragrance of the original product.〔(Brut by Fabergé (1964) | Basenotes Fragrance Directory )〕 Packaged in cheaper plastic bottles, it was described by the company as a "lighter fragrance."〔 Fabergé was taken over by Unilever in 1989,〔 and transferred to the Chesebrough-Pond's division in 1989.〔 There the Brut 33 range took over the name Brut.〔 The Fabergé version became "Brut Classic by Fabergé" and retained its distinctive packaging.〔
In 2003, the rights to the brand were purchased for some regions by Idelle Laboratories, a division of Helen of Troy Limited.〔
Apart from some regions, Unilever sells Brut around the world with big markets in the United Kingdom, France and Far East. Australia produces its own Brut aftershave which is purported to have a slightly different scent. In Brazil, there is a Brut branded lather shaving cream in tube with the classic Brut fragrance.
Called "The Essence of Man" in its advertising, Brut is marketed in the United States as representing traditional masculine strength of character. Sponsorship of the NHRA and of driver Ron Capps highlights fatherhood, teamwork, and courage as hallmarks of the user. It is sold in drugstores.

抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
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